Recently expanding their network, DS Automobiles have opened a new site at Birmingham North as part of a PSA multi-brand centre to be operated by dealer group Robins & Day. In line with PSA Group’s showroom corporate identities our specialist team provided comprehensive furniture packages for PSA’s Peugeot, Citroen and DS Brands as well as a dedicated brand neutral service centre. We also supplied a full suite of functional, aesthetic and modern office furniture throughout the dealership’s sizeable administrative spaces.

Aiming to position itself as a premium brand, Alain Descat, UK Managing Director at DS Automobiles remarked, “DS Store Birmingham North has been finished with great attention-to-detail and is a delightful environment to enjoy the purchase experience.”

After completing the installation phase of the project in just 3 weeks, Martyn Corker, Director of Interact, comments “This huge project for DS Automobiles and Robins & Day was a pleasure to work on. As always our team worked hard to fit out multiple branded showrooms in succession and it’s great to be able to make it happen for a new site of this scale!”